Sep 1 2011 by Brad

MacLeod: A Series On SaaS Math

Mark MacLeod (Real Ventures) is about to start a blog series on SaaS Math. The topics he’s going to write about follow:

  • Why investors, customers and vendors love SaaS
  • SaaS Metrics 101: Acquisition, Activation, Retention, Referrals, Revenues
  • What and how to measure
  • Per User Economics broken down
  • Measuring tools: custom vs. off the shelf
  • How to bill your customers
  • Pricing your service
  • Freemium in depth
  • Case studies
  • SaaS Valuations
  • Putting it all together: SaaS Best Practices

Based on the importance of SaaS in the software ecosystem along with the ability to deeply track all metrics on a real time basis, this looks like a series worth reading.